Comme Des Garcons Secrets

Comme des Garçons, Launched by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into One of the more influential fashion houses on earth. Its worldwide results wasn't created by way of classic internet marketing or mainstream tendencies, but by way of a bold philosophy: challenge the norm, crack conventions, and Enable originality talk louder than acceptance. This unconventional technique became the muse for CDG’s worldwide enlargement.

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CDG attained international awareness by presenting clothing that rejected regular Suggestions of splendor. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the interest of world vogue editors and buyers early while in the nineteen eighties.

This global visibility strengthened the CDG Hoodie name and attracted faithful shoppers from every corner of the entire world.

The 1995 "Slumber" collection consisted of striped pajamas "bearing prints of identification numbers and marks of armed forces boot prints".[30] Contemporaneous media coverage juxtaposed illustrations or photos of the gathering with images taken at Auschwitz concentration camp, and also the controversy acquired Global coverage.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in 1973. The manufacturer's identify was influenced by Françoise Hardy's 1962 track "Tous les garçons et les filles", notably from the line "Comme les garçons et les filles de mon âge" ("such as the boys and girls my age").

The 2006 autumn/winter selection handled the notion in the persona,[15] the various ways to current a single's self to the entire world. Fusing tailor-made menswear with feminine elements which include corsets and flower printed gown fabrics, Persona was Yet another collection that put together the feminine Along with the masculine.

CDG created a powerful distribution procedure by inserting its goods in major luxurious merchants like Dover Avenue Industry, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the model access to elite shoppers globally although preserving its inventive integrity.

In Comme Des Garcons 2017, the business launched a whole new fragrance, Concrete, and marked its launch while in the US having a evening meal curated from the artist and chef, Laila Gohar.

Each individual retailer was designed as a creative Place, enhancing CDG Hoodie's status for innovation and offering buyers an immersive retail experience.

Together with the increase of online shopping, CDG expanded its achieve by featuring collections via official and partnered e-commerce platforms. Social media marketing and fashion communities assisted unfold the manufacturer’s id, creating items similar to the PLAY Heart tees and Converse sneakers viral around the world.

The CDG x Converse Chuck Taylor turned one of the most acknowledged sneaker collaborations on this planet, serving to CDG arrive at international mainstream visibility although being true to its edgy creativity.

Comme des Garçons’ runway exhibits in Paris are legendary. Kawakubo’s theatrical presentations, usually a lot more like art installations than trend displays attained around the world media coverage, reinforcing the brand name's popularity for groundbreaking creativity.

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The company also provides a line of agendered fragrances, a lot of which might be unconventional on this planet of perfume and aligned With all the styles of its clothes.[6]